Crisis Communications for Pet Businesses: Roshini Rajkumar on Protecting Your Reputation Before Trouble Strikes
Crisis communications for pet businesses is about preparing before an unexpected incident puts your reputation, customers or animals at risk. Strategist Roshini Rajkumar shares a practical three-part test that pet businesses, veterinary practices, groomers, boarding facilities, rescues and nonprofits can use to become crisis-ready. Show Summary No pet business wants to imagine the day something…