Pet Industry PR That Makes Your Brand Impossible to Ignore
The pet industry is competitive, constantly evolving and driven by something no other industry can replicate. This unique factor is the powerful bond between people and their animals.
Whether you’re launching an innovative pet product, growing a national brand or establishing yourself as an industry expert, getting noticed takes more than social media posts or an occasional press release. Instead, you need a thoughtful communications strategy. And, a compelling storytelling and an understanding of what makes the pet industry tick.
That’s where Whisker Media Pet PR comes in.
We’re a boutique agency specializing exclusively in pet industry public relations. Led by former broadcast journalist and pet industry professional Mary Tan, Whisker Media combines professional media experience with strategic communications expertise. Just as importantly, we bring a genuine understanding of animals to every client relationship.
From earned media and thought leadership to crisis communications and content development, we help businesses and organizations build stronger brands. Along the way, we make sure your stories reach the audiences that matter.
Is Whisker Media the Right Fit for Your Business?
Our ideal clients are established pet businesses that recognize the value of strategic public relations. They understand that building a strong brand takes time, expertise and consistent effort.
You already have a business to run. And,, you don’t have time to manage media pitches, develop communications strategies and execute PR campaigns yourself.
That’s why we’re here.
Whisker Media Pet PR helps you navigate the media landscape, so you can keep your communications goals on track. Our typical initial investment starts at approximately $3,000 per month.
With the right strategy and a dedicated PR partner, you can increase your visibility, strengthen your reputation and make a meaningful impact on the lives of pets and their devoted parents.
Ready to Bark Loud and Purr Smart? Let’s talk.
Media Relations
We’re former roving reporters and television executives who know how to make the media sing your praise. From story pitching, to writing press releases to handling press conferences and media training, we do it all.
Publicity Management
Are you a roaming tiger looking to share yourself with the world? With our expertise in pet public relations campaigns, we’ll get you in front of the right people to raise your public profile and get your expertise noticed. From speaking engagements to public appearances, we’ll help you with making the right decisions to build your purr-sonal brand.
Crisis Communications
Don’t let a crisis make you cower like a shy, fearful puppy. You can rely on us for crisis management tailored to the unique dynamics of the pet industry to avoid a cat-astrophe.
Digital Content Creation/Social Media
Need a paw in helping write compelling web articles or social media posts as it relates to pet PR? We make anything paw-sible in the realm of digital content creation and social media.
Employee Communications
Your employees reflect your brand and serve as your ambassadors. Make your pack stand out by giving them the right strategic information they need to help your business or organization grow.
Influencer Marketing
In the constantly changing sector of influencer marketing, we’re your trusted partner. Let us help you grow your pet business connecting you with the right influencers who align with your brand values, especially from a public relations perspective. Together, we’ll create authentic and impactful campaigns that resonate not only with pet owners but also with the broader audience in the pet industry.
Convention and Trade Show Representation
Representing you at conventions and trade shows, we bring media attention to your participation. We go the extra mile to secure interviews during the show, ensuring your brand shines in the spotlight.
Partner With Us to Create a Better World for Animals
