Hi, I’m Mary!
I’m the leader of the pack at Whisker Media. We’re a pet-focused boutique public relations agency that’s in the persuasion business. We often get asked…
I started the agency in 2015 to appease my passion to help homeless animals. I also started Whisker Media to fill a gap. As an animal welfare professional with direct experience working with homeless animals, I noticed there was a huge lack of knowledge between animal behavior and pet entrepreneurs and businesses. As an experienced animal welfare professional who still works at an animal shelter, I often get pitches from large national PR and marketing agencies representing Fortune 500 companies asking to use homeless animals in their campaigns.
People don’t realize shelter animals are often unpredictable, as there is no knowledge of their history. What appears as a sweet loving dog, can snap at an instant when it becomes shy and fearful. Put them in a photoshoot or in front of a camera, and there can be issues.
It’s no secret shelters are not the best places for animals, as they don’t know where they are and they’re anxious or scared. As an advocate for animals, these cats, dogs, and critters need to be protected from unnecessary emotional trauma. That doesn’t mean they can’t be used in campaigns, but having basic knowledge of what works and what doesn’t work when working with animals is critical. Combine my public relations experience with my animal experience, and that is what differentiates me from other PR agencies.