How to do PR for your animal shelter?
If you’re helping an animal shelter get some buzz, this episode is for you. This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society …
How to pitch your product as a pet business?
On this episode, we talk with Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. Pamela gives pet businesses tips on how to get in national publications like Pets+. Mary, Alex and Pamela …
How to host a social media Advent Calendar?
Master the art of social media advent calendars for pet businesses. Expert tips on partnerships, engagement, and creating magical holiday moments that boost your brand’s reach.
Let’s have a chat with the PR Expert : Peter Shankman!
We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but …
Amazon and the pet industry : A talk with Erin from Accelerazon
Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks …
What is the difference between PR and Marketing?
In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re …
Turning Grief into Action: Helping raise awareness for pet cancer with Tricia Montgomery
In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved …
Get Ready for SuperZoo with the Whisker Report!
Mary, Alex and Mark had a great conversation about standing out during a trade show. Listen to this episode to discover how to attract media attention, prepare your booth and …
Crazy About Cats: Promoting Yeowww! Catnip
Yeowww! Catnip is known as the best catnip toys in the pet product world. Every piece is 100 percent organic and handmade in Minnesota. Always a top seller in boutique …
Finding the “Real” People in Pet Public Relations Storytelling
When you look at what articles and stories win awards, it’s usually about a unique person or group of persons. Using “real people” has always worked. It’s what the media and influencers want. As a good friend and former journalist used to say, “give the people what they want.”