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Author: Alexane

PR Tips / Whisker Report

How to do PR for your animal shelter?

If you’re helping an animal shelter get some buzz, this episode is for you. This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society …

PR Tips

How to pitch your product as a pet business?

On this episode, we talk with Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. Pamela gives pet businesses tips on how to get in national publications like Pets+. Mary, Alex and Pamela …

PR Tips / Whisker Report

How to host a social media Advent Calendar?

Master the art of social media advent calendars for pet businesses. Expert tips on partnerships, engagement, and creating magical holiday moments that boost your brand’s reach.

Cat products / Dog products / Pet Parents Products / Whisker Report

What does your pet want for Christmas?

We’ve had a wonderful chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor, to find out what your pet wants for Christmas. Shay blends science …

PR Tips / Whisker Report

Let’s have a chat with the PR Expert : Peter Shankman!

We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but …

Cat / Cat products / Our favorites

How I started harness training Tzatziki

Have you ever thought about harness training your cat but felt overwhelmed by all the options out there? Wondering which harness is safe and effective for your feline friend? In …

PR Tips / Whisker Report

Amazon and the pet industry : A talk with Erin from Accelerazon

Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks …

PR Tips / Whisker Report

What is the difference between PR and Marketing?

In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re …

PR Tips / Whisker Report

Turning Grief into Action: Helping raise awareness for pet cancer with Tricia Montgomery

In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved …

Maria Reitan
Whisker Report

Behind the Headlines: Former TV News Executive Maria Reitan Reveals How Stations Choose Their Stories

Maria Reitan, a renowned PR executive and founder of Topsail Strategies, joins Mary, Alex, and Mark to discuss her previous role leading TV newsrooms in major markets. She shares how …

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